I have tons of eBook in my computer, but I hate reading them on my computer screen. This new toy from Amazon might be able to help me if it’s not this ugly. Texas Instrument from the 80s much? (I have a thing with the 80s era. Don’t really know what it is.)

1. Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
2. Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
3. Build a community. Use blogging and social software to make sure people hear about you.
4. Listen to your community. Answer questions and build your product with their feedback.
5. Gather a great team. Select those with very different skills from you. Look for people who are better than you.
6. Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
7. Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
8. Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
9. Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
10. Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.

I believe the rules destroy almost every books on good (old) business practice. The general idea from these rules is that in this time of information that goes faster than speed of light, preparation, research, and professionalism are still good to have, but nothing is more valuable than real life experience.

I was reluctant to talk about my idea to my friends at first, but then the #2 suggested otherwise. Talking about your idea is like teaching. The more you teach, the more you know about that subject.