You can buy a portable recorder with $6.98!

OMG! “IT’S FUN - IT’S REVOLUTIONARY. IT’S ELECTRONIC (oh? :P)”

I found this ad in a (electronic) copy of X-Men first issue which was released in 1963. $6.98 back in 1963 is probably comparable to $300 to $400 nowadays which is about the price of an iPod.
But to be able to own a record cutter at $400 right now would be a lot cooler to me than getting an iPod at $400. Besides, manufacturing this record cutter machine nowadays would probably cost a lot more than manufacturing iPod, too.